Sennheiser swiftly sells off beloved audiophile headphone business

Just a few months ago, Sennheiser announced it was looking for somebody to buy its Consumer product business—including its popular audiophile-grade headphones. It didn’t take long for it to find one, either, as the company has announced that Sonova, a Swiss hearing aid company, will take over the reins later this year.

The €200 million ($243m) deal will earn Sonova ownership of the Sennheiser brand and product lineup, subject to a successful transfer by the end of 2021. Sennheiser will use this opportunity to focus primarily on its pro lineup.

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