Phison Says SSD Hikes Coming Due to Chia, Supply Issues

Phison expects SSD pricing to increase by at least 10% in the coming months due to rising demand driven by Chia cryptocurrency mining coupled with supply constraints. Furthermore, the company expects a currently short supply of SSD controllers to persist through 2022 and 2023. 

Phison sells SSDs and other NAND flash-based storage devices powered by its own controllers to branded drive suppliers and PC makers. The company has a vast portfolio of products that use NAND memory from different manufacturers, so it has business relations with foundries (which produce its controllers), NAND makers, component suppliers, and OEMs. Microsoft is one of Phison’s major customers — the company uses a Phison-based SSD in its latest Xbox game consoles. 

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