Coming in at just under 900 words, Mahler unleashed his disdain for the likes of Peter Molyneux, claiming that he was one of the first in the industry to use a specific kind of deception tactic.
“It all started with Molyneux,” proclaims Mahler. “He was the master of ‘Instead of telling you what my product is, let me just go wild with what I think it could be and get you all excited!” – And that was fine, until you actually put your money down and then the game was nothing like what Peter was hyping it up to be. He pulled this shit for a good decade or more with journalists and gamers loving listening to Uncle Peter and the amazing things he’s doing for the industry. It took him to release some pretty damn shoddy games for press and gamers to finally not listen to the lies anymore.”
Mahler then mentions the alleged tactics used by Sean Murray when promoting No Man’s Sky, which he says were straight from the “Peter Molyneux handbook”. The Ori studio boss then goes on to describe Murray’s actions, recounting his actions before the No Man’s Sky launch.
“Even days before No Man’s Sky released, he hyped up the Multiplayer that didn’t even exist and was all too happy to let people think that No Man’s Sky was ‘Minecraft in Space’, where you could literally do everything (you being able to do everything is generally a common theme behind the gaming snake oil salesmen, cause hey, that sorta attracts everybody!),” he said.
Mahler made sure to also include Cyberpunk 2077 in his post, stating that “the entire CDPR PR department took all the cues from what worked for Molyneux and Murray and just went completely apesh*t with it.”
Whether you agree with Mahler’s point or not, there’s no denying that Cyberpunk 2077 is far from being the elusive and grand experience it was marketed to be.
It’ll be interesting to see how Sean Murray will respond to this (if he responds to this). As Mahler points out, history seems to be repeating itself when it comes to “deceptive publishers.” Perhaps attitudes are beginning to change, or perhaps publishers will just have to invest in even more wool to pull over the player’s eyes.
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